On November 8, 1989 Infiniti first opened up for business. Since its inception, Infiniti's goal has been to establish a new concept of automotive luxury and today the brand is sold in 35 countries around the world.
Back in 1989, Infiniti had just two models and 51 retailers. Much has changed since then. Showrooms have expanded to make room for full range of luxury performance vehicles, including coupes, convertibles, sedans and SUVs. While Infiniti sales officially started in 1989 in the U.S., plans for Infiniti actually took root in 1985 with the creation of the top secret Horizon Task Force–a group formed within Nissan with a view toward creating a new performance luxury brand.
The Horizon Task Force singled out for closer study a handful of leading service companies outside of the automotive field, including Federal Express, Four Seasons Hotels and Nordstrom department stores. Ultimately, the Task Force's findings had a direct influence on everything from the design of the first Infiniti showrooms to the brand identity process all the way down to details such as the design of business cards and parts and accessories packaging.
From a product perspective, Infiniti launched in the U.S. with two models: the Q45 luxury sedan and the driver-oriented M30 coupe. Looking ahead, the ever-expanding product line will be joined by a second-generation Infiniti M sedan in spring 2010, followed by an all-new Infiniti QX SUV in summer 2010. Farther out, Infiniti recently announced its first-ever hybrid–the 2012 Infiniti M Hybrid and a future electric vehicle.
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Plug-in hybrids have a host of drawbacks, most having to do with the limits of the battery packs on which they run. While the technology is catching up (and quickly,) it has unfortunately lagged over the last nine or so decades since electric cars were common. While its true that the technology of the 2011 Chevrolet Volt is nothing if not awe-inspiring, its roots begin waaaaayyyy back in the 1800s, when electric cars were more common than gasoline cars. Not true, you say? 'Fraid so, kiddies. Difference was, back then, most folks didn't have access to electricity, particularly outside city limits. As the population expanded, gasoline automobiles took over because they didn't need access to a power source except for a crank to create a spark. For 2011, however, the technology has come full-circle, creating a vehicle so far advanced above its gasoline counterparts, that the moment you see one humming down the road, take a moment to consider the “horse-and-cart” you've been driving around in all these years.
The 2011 Chevrolet Volt is the next interpretation of the hybrid vehicle, one more step up the ladder. The 2011 Chevrolet Volt incorporates as much fuel-and energy-saving technologies as are commercially available today, including low-rolling resistance tires, regenerative braking, and even a special Bose-engineered sound system that reduces the amount of power needed to operate the stereo. The 2011 Chevrolet Volt is powered by a turbocharged 1.4L Dual overhead camshaft inline-four cylinder engine that itself is highly efficient and drives a generator to produce electric power for extended travel. The electric motor of the 2011 Chevrolet Volt produces a pleasing 160 horsepower, enough for highway travel in the 2011 Chevrolet Volt without the worry of a 40-mile range limit thanks to the gasoline engine and generator. The best fuel-saving feature of the 2011 Chevrolet Volt is the ability of the car to cruise on electric power, enabling the 2011 Chevrolet Volt to potentially realize fuel economy in the range of 230 miles per gallon, a magic number that engineers working on the 2011 Chevrolet Volt have set themselves to accomplish not just with the preproduction vehicles, but with off-the line 2011 Chevrolet Volt consumer-ready cars, as well.
Inside, the 2011 Chevrolet Volt has yet to see finalized interior treatment, but expect it to be roughly on par with the Chevrolet Malibu in terms of surface treatments and textures. With an expected price tag of $40,000, the 2011 Chevrolet Volt is going to have to justify its price tag beyond fuel economy numbers with an interior that's considerably better appointed than your standard run-of-the-mill fuel sipping commuter. The 2011 Chevrolet Volt is expected to begin production in December 2010, but due to all the ups and downs with the “new GM” right now, production could move back or forward literally without any notice at all. Expect to see a lot of the 2011 Chevrolet Volt, however, during the upcoming car show season, and a lot of excitement to follow it around.

