Naples Florida the new Tech paradise?
You've seen the television ads. They're everywhere for one thing, but also pretty catchy. They're those weirdly compelling Bing TV spots. You may have even paused when they come on, bestowing upon them a generous channel surfing reprieve, before your fingers marched on in their merry couch potato rhythm. The Bing ads entertain like a so bad it's good B horror movie. Everyday folks mind their own business, only to stumble onto family and friends machine gun fire ranting the most mind numbing, factoid babble. What dastardly fate has befallen these poor schmucks?
It's attack of the Google Zombies no doubt, since Microsoft Bing is new kid on the Internet search engine block trying to chip away at Google's vast search dominance. Bing's advertising maestros satirically paint those who use the “other search engine” i.e. Google, as victims of information overload. If you Google, you risk morphing into a vacant eyed data drone. You may sound well read, or even knowledgeable, like you're full of supportive facts, but what use are they if you can't organize them effectively or usefully target the purpose or project you're trying to tackle?
Without bogging down into Mad Men ad speak jargon or marketing mania, Bing ads play as a fun, soft sell. They don't try to educate, inform or strong arm manipulate an intended audience, which I guess is just about everyone who searches the net, but make us laugh and feel good about the product. Sure, by comic implication, the ads tout Bing as better, since it's supposedly more effective at bringing us facts and data we really need, instead of overwhelming us with data zombie overload. However, it's subtle, comical and mocks the competitors, instead of clearly delineating what Bing as a service does so much better than say Google or Yahoo.
I'm usually pretty strong about succumbing to any TV advertising. I'm more vulnerable to store advertising or in person marketing like sales, flyers or specials. The Bing ads though got me typing away and clicking over to Bing to give it a try. While it didn't overly impress me, it was a different search “experience” and I found it a bit more clearly organized than the other search engines. I don't think I'll make Bing my regular search thing for every single net search, but I will visit it every so often. The little Bing jingle plays damn catchy too.
Naples Web Design
Posted on 18 November 2009
Being a web developer is a great career if you don’t mind long hours and cold coffee. It lets us use our imaginations and creativity as much as we like and get paid for it. It’s important to try new methods and ideas, as well as embrace new technologies as they mature. It’s way too easy to build the same old sites with the same navigation or functionality day after day, but that’s not what we’re about.
The RT Design Group is successful because we don’t follow the crowd. We don’t design cookie cutter sites, or use templates to create. We use what we have and let our imaginations get the better of us. We way “why not?” instead of “why?” and that pays dividends.
Major Naples Web Design Companies
There is a definite balance that needs to be struck between a design idea and practicality though. It’s all very well having a killer design, but if it’s difficult to navigate or find anything it’s a failure. Whatever the concept, the function has to win over form and the main job of a web developer is to balance the two.
It sometimes hurts when the design you are so enthusiastic about won’t work because it breaks usability rules. You have to put yourself in the shoes of the end user and consider how they would use the site and navigate their way round it. Ask any developer or artist who has had to compromise on a concept or abandon it because it doesn’t work. They will tell you it isn’t easy, but it is necessary in order for the client and the end user to get what they need.
It sounds pretty straightforward when you think about it. After all we aren’t designing something for ourselves, or even our client. We are designing for the end user who will actually be using the site in the real world. It’s hard sometimes, because when you put a lot of time, sweat and tears into something you become fond of it and think of it as yours.
Being a Naples web developer, and working a lot with local people and businesses allows us to build relationships with them. It also makes it more personal, and drives us to do a good job for them.
This makes the whole process that little bit harder. Especially when it comes to form over function. In the end, however good the artwork or design might be, it has to fit the brief. It also has to fit the brand of the client and the needs of the users. The user must be able to navigate everything easily and the client must be able to update it just as simply.
So while the design is important, and something we at The RT Design Group are very good at. It is second to function. The whole point of a website is to provide the visitor with exactly what they need, exactly when they need it. All other considerations come second.
Danny Gillespie